🚨Nebraska Football Set to Expand Partnership with Adidas in Exclusive Apparel Deal Worth Millions…

The University of Nebraska’s football program is on the verge of announcing an expansion of its long-standing partnership with Adidas, a move that will significantly enhance the relationship between the two entities. Sources confirm that the new deal, which is expected to be worth upwards of $50 million, will make Adidas the exclusive outfitter for the Cornhuskers for years to come.

Set to be officially unveiled in the coming days, the expanded deal will not only see Adidas continue to provide uniforms, footwear, and training apparel but will also feature an upgrade in the overall brand experience for both the players and the Nebraska fanbase. The agreement, which is expected to run for a decade, promises a full redesign of the team’s on-field uniforms, featuring a blend of classic Cornhusker elements with innovative design touches aimed at boosting both performance and style.

“We’re excited to be continuing and expanding our partnership with Adidas,” said Bill Moos, Nebraska’s Athletic Director. “This new agreement marks an important milestone in the development of Nebraska Football, and it shows our commitment to providing our athletes with the best possible resources to succeed both on and off the field.”

As part of the new deal, Adidas will introduce its latest performance-enhancing technologies into the Nebraska team’s gear. The new uniforms are expected to feature the brand’s Primeknit technology, which combines lightweight, breathable fabric with a customized fit designed to optimize player comfort and mobility. In addition to the new on-field gear, Adidas will provide sideline apparel for coaches and staff and exclusive training apparel for the athletes.

While the primary focus of the deal is centered around Nebraska’s football program, Adidas is also set to collaborate with the school on expanding its fan engagement. New Cornhuskers merchandise will be released, giving fans a chance to purchase limited-edition apparel and accessories showcasing the updated design. Additionally, Adidas is expected to play a role in the school’s efforts to enhance the Name, Image, and Likeness (NIL) opportunities for student-athletes, ensuring that the Cornhuskers are well-positioned for success in the modern collegiate sports landscape.

“This is a momentous occasion for both Nebraska and Adidas,” said Mark King, President of Adidas North America. “Nebraska Football has such a rich and iconic legacy, and we are proud to continue supporting them. This expanded partnership is not only about outfitting athletes but also about strengthening the connection with the fans and giving them a piece of the action. Nebraska’s passionate fanbase is one of the best in the country, and we’re excited to provide them with the gear they want.”

The expanded partnership with Adidas comes at a time when apparel deals are playing a bigger role than ever in shaping the fortunes of college athletic programs. With the increasing importance of merchandising, player apparel, and brand exposure, the timing of this deal couldn’t be more significant for both Nebraska and Adidas. The agreement is expected to have far-reaching benefits for the school’s football program, helping to elevate its profile in the competitive world of college football.

For Nebraska fans, the news of the expanded Adidas partnership is a welcome one, signaling a fresh chapter in the program’s ongoing evolution. As the 2025 season nears, the Cornhuskers will be stepping onto the field in new uniforms designed to help them reach new heights both athletically and aesthetically.

With Adidas continuing its commitment to the Nebraska brand, fans and athletes alike can look forward to a bright future, fueled by innovation, tradition, and a powerful partnership that’s set to last for years to come.