Who would have ever thought a cereal from the United Kingdom would take over the state of Kentucky? Well, that is exactly what has happened.

After the Kentucky Wildcats’ impressive victory over Illinois on Sunday, head coach Mark Pope took to the podium to discuss the game and made an unexpected but entertaining mention of a cereal. That cereal? Weetabix.

Weetabix, a dry breakfast cereal originating from the UK, has quickly gained popularity among Kentucky Wildcats fans, known as the Big Blue Nation (BBN). The cereal’s rise to fame is all thanks to Amari Williams’ standout performance in the game. Pope jokingly credited Williams’ stellar play to the power of Weetabix, sparking a viral moment among fans. What started as a lighthearted comment soon turned into something much bigger as Weetabix became an unofficial symbol of the Wildcats’ success.

The BBN quickly embraced this quirky connection to their team’s victory, so much so that it has now become the highest-selling cereal on Amazon this week. The passion of the Wildcats’ fanbase has no limits, and this cereal phenomenon is a perfect reflection of that unrelenting support. It’s remarkable how, after years of early March disappointments and almost feeling like hope was fading, the BBN has rallied back with more enthusiasm than ever. The Wildcats’ success in the NCAA Tournament, paired with this cereal craze, has lifted the spirits of fans across the country.

The question now is: Will the Weetabix momentum carry the Wildcats to even greater heights? On Friday night, they will face Tennessee in a highly anticipated Sweet 16 showdown in Indianapolis. If Kentucky emerges victorious, the Weetabix craze could reach new heights, possibly becoming even more iconic than it already is.

This story is just another testament to the unwavering loyalty and creativity of the BBN. It’s clear that, no matter the odds, the Wildcats’ fans will always find a way to support their team, even in the most unexpected ways—like rallying around a box of cereal. If the Wildcats continue to dominate, the Weetabix legacy could live on for years to come, serving as a quirky reminder of the BBN’s undying support and their unique sense of community.